How to Pick Your First SEO Keywords

seo keywords

Many people are familiar with Search Engine Optimization (SEO). There’s no doubt about that. Do you know to optimize it effectively?

Securing higher rankings in Search Engine Results Pages (SERPs) is one of the best ways to build a business. SEO firms use this strategy to their advantage.

It is possible to control which searches your website appears in by concentrating on only a few key phrases (and, therefore, who your target audience is). Changing the distribution of your keywords gives you the flexibility to alter your campaign over time.

To be effective, you must choose the right keywords. Is it possible to begin with the right set of keywords that will lead to an extensive collection in the long run? I don’t know the solution to this question.

Determine your long-term aims and ambitions.

It’s essential to think about the goals you want to achieve with your SEO strategy before settling on the appropriate keywords. Most firms utilize SEO to enhance their website traffic and revenue, but you’ll need to be a bit more specific in explaining the process.

When it comes to concrete instances, how urgently do you want feedback? It may take months before you begin to see results from this SEO strategy, so be patient. You’ll need to choose keywords with less competition and more traffic if you want faster results.

Your audience’s demographics are critical to your success. Who are the ideal customers for your business? Are you focusing on only one kind of customer or serving a wide variety of people? Is promoting your company’s goods more essential to you right now than getting the word out?

Mix broad and particular keywords to get the best results.

To meet your goals, you need to know how many “head” keywords and “long tail” keywords you should include in each of the pages of your website. It’s vital to choose one- to three-word phrases known as “head keywords” since they’re associated with higher traffic and more competition.

Long-tail keywords, which are more conversational, are less popular than short-tail keywords, which tend to be more general. Long-tail keywords are better for short-term, results-oriented marketing, whereas head keywords are better for short-term, traffic-oriented efforts. To get the best overall results, you’ll need both.

Before you begin, it’s a good idea to perform some preliminary research.

The research may begin if you have a clear idea of what you want to achieve and how you want to get there:

Start with the basics. Start by picturing what your consumers would search for if they seek your product or service online. The broader and general sorts of queries and long and short-tail keywords you can come up with, the better. Using keyword and topic generators With a few keywords and subjects in mind, use an online application to create even more ideas. When coming up with new keyword ideas, Moz’s Keyword Explorer is a wonderful place to start. To keep track of all you need to do, compile a master list. By exporting your keywords into a master spreadsheet, you can quickly compare and classify them.

Allow for a smaller amount of choices.

It’s time to get rid of those who aren’t strong candidates once you have a “master list.” Focus on the following elements:


A term’s “search volume” is determined by the number of times it is searched for. Remember that the amount of traffic you might anticipate from a specific query may fluctuate over time.


Look at the level of competition for each term. You can bet that the most popular keywords are also the hardest to rank for since there’s a lot of competition for each of them. Between the two extremes, you’ll have to find a middle ground.


It’s also a good idea to think about how each term relates to your core brand. However much traffic and little competition, will your website get the sort of traffic it requires from this source? The most current findings. It’s a good idea to see if you currently rank for any of these terms and see if you can acquire some early momentum.

Word of Advice

Decide which options are most important to you, then make a list of them.

The best candidates for the position should now be a matter of personal taste, not objective criteria. Concentrate your efforts for the time being on a small subset of your original list of keywords that are the most likely to provide the desired outcomes (or the ones that seem the most attractive).

No matter how fantastic your first set of keywords is, it will serve as a good springboard for further refinement. You should watch how your results change over time and don’t hesitate to make modifications if required.


  • What are Keywords?

Published on: 2021-12-22
Updated on: 2022-05-26

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.