Any SEO expert will tell you that getting backlinks is crucial for ranking higher in the search engines. And, higher rankings will lead to more traffic. However, not all backlinks are created equal. Getting bad and spam backlinks will likely result in being penalized by Google. You don’t want to land on Google’s wrong side if you want traffic. Fortunately, below are a few powerful linking strategies that you can implement while staying on Google’s good side.
Reclaim Your Unlinked Mentions
One of the most basic yet effective ways of acquiring high authority links is reclaiming unlinked mentions. The easiest way of doing this is by keeping track of your brand and company mentions. You can do this for free using Google. Or, you can use paid programs such as Mentions and BuzzSumo. Generally, paid apps are much more powerful than free versions. However, if you are on a tight budget, the free ones are good enough.
Once you have tracked your mentions, make sure that the links point back to your website or webpage. You can contact the author of the “mention” and communicate that it’s a win-win for both parties to put a live link. The author’s audience will have a better experience as they can instantly move to your page if needed. And, you get a valuable link.
Contextual links mean webpage links pointing to other web pages with a similar topic. Contextual links are powerful as Google puts a higher value on links that are similar in subject or niche. The best and ethical way of getting contextual links is through having excellent content right from the start.
Then, you can search for other articles or blog posts that are similar to your content. You can contact the author and request a link as it helps their audience.
For example, you have a first-hand review of a vacuum machine. You can then contact the author of an article with “The Best Vacuum Machine For This Year.” Likely, their article will cover the basics of a specific vacuum cleaner while you have an in-depth and first-hand review. For the readers, it’s a natural progression to move to your review if they want to know more about that specific model. Again, it’s a win-win proposition.
Build Your Authority
When it comes to getting links, what Google wants is something “natural.” So what does that mean?
It means that you post content, and people will find it very helpful or interesting that they naturally share it with their friends, family, or audience. If you want to stay on Google’s good side, you’d want to encourage this “natural” way. So how do you do that?
Well, you need to start building your authority on the topic. You need to put out excellent content all the time. Once you have a good level of authority, all you need to do is post more awesome content, and people will start sharing your content. And, that means you are getting links the natural way.
Update Old Content
Specific topics tend not to age very well. For example, articles about the top 10 of year X are good examples. The best product of 2020 may not be the best product in 2025. Google knows about such topics, which means the links will lose their power as time moves forward.
What you can do is update your old content that is time-sensitive. And, it has plenty of advantages too. First, you don’t have to create an article from scratch, which means less work for you. Second, you can contact your old authors and request them to update their links, which then gives you another link or at least “refreshes” the link in the eyes of Google.
Build Free Tools
Building a helpful tool and offering it for free is an excellent way of getting backlinks. It’s a backlink machine! For example, you are working in the insurance niche. You build (or hire someone to do it) a calculator that will estimate the insurance cost, taxes, and other frees in your specific state or area. With such a tool, people will surely use it and share it.
If people are not scrolling through social media, then most are using the Internet to look for guides, especially the “how-to” ones. Hence, if you want to get more backlinks, your best bet is to publish comprehensive guides. Think about it. People would like to know more about a specific topic. They stumble upon your excellent content. And, if one of their friends, family, or audience also wants to know more about that topic, they would recommend your content which will likely mean a backlink.
When employing this strategy, you must publish something comprehensive, technical, and detailed. Your goal is to have content not easily found on other sites.
Use Images And Gifs
Google knows that content with plenty of images is better than a wall of text. Hence, they’d want to place content with plenty of photos higher in the search engines because they desire to give their audience a better browsing experience.
Thus, when making your content, be sure to include plenty of images. You also have plenty of options such as still images, infographics, graphs, and diagrams are a few examples.
Keep in mind that images are crucial for SEO. Today’s SEO standard practice is to include at least one image in your content.
Broken Links Hunting
In most cases, webmaster or content publishers will link to other content and move on to the next content. And yet, websites and webpages shut down all the time. That means there are links out there that point to a dead web page. This is an opportunity for your SEO campaign.
You start by searching for websites and web pages similar to your niche or content. Then, check for dead links. Once you find a dead link, contact the author and inform them about the backlink while suggesting your content as the replacement. It’s a win-win for both parties, so there’s a high chance that your request will be accommodated.
It’s possible that some tips mentioned above may not apply to your business. Thankfully, there are many tips above that you can choose that will work for your situation. The most important part here is to get high-authority and non-spam backlinks if you want to rank higher in the search engine results.