The number one way for your business to be successful online is to increase the traffic to your website. When you increase traffic to your site, you get exposure to a large audience, which increases your chances of getting more sales. However, to increase the traffic to your site, there are specific SEO strategies you must put in place to ensure that your site gets the best traffic possible. And in this post, we will share eight hacks that can help you boost traffic and sales to your small business website.
1. Use Relevant Keywords
Keywords are one of the most critical factors to help your audience find you. When people go to Google or any search engine, they type in search terms in the search bar which contain specific keywords. The search engine then takes these keywords and matches them with the various posts on their server that have those particular keywords.
So, one way to make sure that you are appear on those user’s search results is to integrate relevant keywords used (in the industry your business is in) into your content or website to make it easy for search engines to understand your websites intent.
Finding the right and relevant keywords involves performing some keyword research, and the tools that can aid you in your search include:
- Keyword Tool
- Google Keyword Explorer
2. Write Relevant Content
The key to running a successful business online is to provide solutions to your audience rather than just trying to get people to purchase your product. So, as an SMB (small to medium business) looking to boost your sales online, you want to make sure that the aim should be to help or answer questions the user might have with each content you create.
The fact is that most people go to Google and other search engines to find solutions to their problems. So, if you can create content that answers the user’s questions or provides a solution to the user’s problems, the user will be able to trust you and then purchase any product you are selling.
So, you want to find out the most common questions your potential customers are asking and then develop content that answers these questions.
3. Create Backlinks
Link building is another crucial aspect of SEO that makes your website look credible and authoritative to the search engines. Link building means getting other websites to cite your website in their content. And when the search engines algorithm notices that other websites are citing your site, your website is seen as a more reliable source of information, which can boost your ranking on the search engine results pages (SERPs). One way to do this is to create high-quality content that solves people’s problems.
Not only does backlinks make your website look more credible, but also, you get a portion of the traffic of the site that cited your post. This process is known as off-page optimization. There are many ways you can do external link building. Some methods include guest posting, featuring local magazines, and press releases.
4. Make Use Of Local SEO
Local SEO has grown popular over the past few years. This means optimizing your website to target people in the same locality as your business or a few miles away from your company. This is an excellent strategy for small businesses such as plumbers, restaurants, mechanics, and any business that renders its service in a specific geographic location.
5. Enhance Your User Experience
Another way of making sure that you get higher rankings for your small business’s website and ensure that visitors to your website stay longer is to boost your user experience.
User experience entails many things, including optimizing your website speed to make sure web pages load faster, using images and videos to engage your audience, using fewer ads on your website, and making sure the visitors get exactly what they want.
User experience is significant because when people visit your website and then leave immediately, it increases your bounce rate. And when your engagement rate is lower, your website can suffer.
6. Develop An SEO Strategy
The key to winning every battle is planning. As a small business, you must take time and plan to determine the metrics relevant to your company and how you can achieve those metrics. You can choose the right SEO strategy that best fits your business by doing this. Developing an SEO strategy will also help you stay on track by creating content relevant to your business.
If running your website is only to create awareness of your brand, you want to make sure that you generate more content to help people know about you. For example, if your website aims to generate sales or capture leads, you might want to integrate landing pages into your website. You may also want to write a compelling Call-To-Action (CTA) at the end of every article if your website aims to generate sales.
7. Stay up-to-date with Algorithm Updates
It is important to note that search engines constantly update their algorithms to ensure that users get exactly what they are searching for. So, to make sure that you rank higher and get the traffic you desire to your site, you want to make sure that you keep looking out for any algorithm update from the search engine your website and webpages are ranked.
8. Use An SEO Expert
If implementing these strategies might be a headache for you, we highly recommend you use some SEO experts to help you achieve the goal you want. SEO experts also have insight into all the strategies, and they will help you choose the ones that matter most to your business. Also, by outsourcing your website’s SEO implementation to SEO experts, you get to focus on other aspects of your business.