Real Estate SEO

Most real estate agents are bogged down with unqualified prospects, unsuccessful cold calling, and extended personal meetings. Thankfully, the online space offers an alternative to these traditional client acquisition channels by enabling you to get clients coming to you on their initiative automatically. Today’s homebuyers prefer to conduct online searches to find real estate agents. The key to acquiring clients is to achieve prominent visibility on search engines while having an impressive online image that makes sellers choose you.

An example of a clients site (Real Estate Website) that took off with SEO optimization from SEO North:

Real Estate industry website optimization by SEO North
Organic Traffic – Realtor website

1. Start With an SEO Audit

The only way to know how to improve your real estate SEO strategy is to understand what areas need improvement. Start by conducting an SEO audit to discover where your traffic is coming from and where conversions fail to happen on property listings. This is an excellent opportunity to audit your real estate listings and analyze where you want to rank.

Real Estate SEO
SEO for real estate agents

Make sure that you have a sitemap and that redirects are correctly configured. Test your website’s page speed to ensure that it is not taking more than two seconds for your content to load. Study your link profile to understand what types of additional links you might need to get the prominent rankings you deserve. Lastly, make sure your website is mobile-friendly.

2. Implement On-Page SEO

Before you invest in creating content and building links, you should start with an excellent website that meets Google’s requirements. If your website is loading too slowly, reduce the size of images and files to be downloaded. Design your website to navigate by reducing clutter and placing the most popular menu items in prominent locations. Remove any broken links on your pages, and set up redirects whenever you modify or remove a URL. You will have to make many changes to do on-page SEO properly, but the only way to receive top search rankings is to put in the effort to complete the full range of website improvements that Google demands.

3. Improve Your Existing Content

Many realtors can start with the content they already have when doing SEO. Instead of creating new content from scratch, you can add to your existing content to rank better, including old blog posts.

Companies with blogs receive 55% more traffic

Start by going through your existing content to look for bad grammar, poor formatting, and copied content. Next, add internal links within the body of every article on your website. If you are not already using images, visualize your content by adding high-quality pictures to every article. Improving your existing content can significantly increase your rankings and get more traffic to your website with less investment.

4. Use Social Media Right

As a realtor, your role is to work directly with clients. Facilitate new clients acquisition by making yourself reachable by getting active on your clients’ social media channels. Facebook, Instagram, Twitter, and other social media websites can be an essential lead generation source for realtors. Of course, you will need to respond to the messages you receive on these channels, so install each social media app on your phone to get notifications whenever you get a new inquiry.

In the process of building your presence on social media, you will generate activity that tells Google you are active, serious, and a thought leader. Consequently, your entire digital company will become more visible on Google.

5. Build a Strong Review Base

Google considers customer reviews crucial for local businesses. Research shows that reviews influence at least 67 percent of consumers’ opinions, so having excellent reviews substantially increases your odds of getting a call when you appear on results pages.

Since today’s consumers emphasize customer reviews, Google has adapted by making customer reviews a significant factor in its ranking algorithm. Take steps to increase the volume and quality of reviews that you have online. Ask satisfied customers to give you an online review, and make it easy to review your company by passing out business cards linking to a primary review website.

6. Create and Optimize Your Google My Business Listing

Another critical way to increase calls as a realtor is to optimize your Google My Business listing. Google My Business listings show detailed information about your business when people search for specific terms for your real estate agency, such as your company name or the name of certain people at your firm in a professional context. Thankfully, Google has simplified the process of setting up a My Business listing, so you can usually finish the entire process on your own with only a couple of hours of effort.

7. Get Listed in Major Directories

Getting appropriately listed in the correct directories is essential in local SEO. When you build a strong portfolio of directory listings, you will get more traffic because Google will perceive your business as more serious and established. As a realtor, you should make a directory listing on the following platforms:

  • Zillow
  • Trulia
  • Redfin
  • Better Business Bureau
  • Yelp
  • Manta
  • Yellow Pages

These will help you build your local citations.

8. Create Niche Content

Once your website is ready to rank, creating unique content should become your primary focus. Avoid trying to outrank huge national real estate websites that will always have more resources for SEO than you. Instead, using keyword research, focus on the local niche that you know best. Create content that includes information specific to your local markets, such as location names, street names, and names of local stores by using long-tail keywords rank. This hard work will help your website traffic grow.

SEO for Realtors
Real Estate SEO tips

Additionally, make your valuable content to people in your local audience searching for a new home. For instance, if there is a popular development in your area, consider writing an article like “7 Insights for Buyers in Paradise Homes.” You are unlikely to get any significant competition if only a couple dozen people search for that topic a month. Still, the people searching for this term could be so qualified that you could land a couple of clients a month just from this one article alone.

9. Use a Consistent Name, Address, and Phone Number

Google has recently updated its algorithm to favor local businesses that use a consistent name, address, and phone number. SEO experts use the term N-A-P to refer to the name, address, and phone number requirement that Google has emphasized.

If you want to keep top rankings sustainably, you must update your N-A-P across all channels. Consistent directory listings are essential because many less serious businesses have many different addresses and phone numbers listed across various channels online. Ensure that you find your old logins for directory accounts and update your listings as much as possible. Additionally, upgrade to a reliable phone provider so that you can use the same number permanently to avoid a ranking penalty.

10. Add Schema Markup

Schema markup helps Google to understand the meaning of specific elements on a page, such as:

  • RealEstateAgent
  • RentAction
  • Residence
  • PostalAddress

When you use schema markup properly, Google will change how your business appears on results pages. Studies have shown that companies with properly optimized schema markup get 25 percent more clicks from search engine result pages (SERPs).

Succeeding at SEO as a Real Estate Agent

As a realtor, it is crucial to perceive improving your search engine visibility as a long-term process. Google can take months to add new content into its index, and getting that quality content to rank prominently can take even longer. However, remember that your competitors face the same challenges when attempting to build an online presence. The key to succeeding at Search Engine Optimization is to stay persistent and never give up. As long as you continue to improve your digital presence and keep building great content, you will eventually obtain top rankings that bring in more clients than you can manage on autopilot.

Real Estate SEO Services

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  • What is Real Estate SEO?

Published on: 2020-10-13
Updated on: 2022-06-09

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.