Why is my website not showing up on Google?

There could be several reasons why your website is not showing up on Google search results. Some common issues include:

  1. Google hasn’t indexed your site yet: If your website is new or you’ve recently made significant changes, Google might not have crawled and indexed your site. It usually takes some time for Google to discover and index new websites.
  2. Your site is blocked from indexing: Ensure that your site isn’t blocking search engines from crawling or indexing it. Check your site’s robots.txt file and meta tags for “noindex” directives.
  3. Your site has technical SEO issues: Problems such as broken links, slow page load times, duplicate content, or poorly structured URLs can negatively impact your site’s search engine visibility.
  4. Your site lacks quality content: Google prioritizes websites with high-quality, relevant, and unique content. If your site has thin or duplicate content, it may not rank well in search results.
  5. Poor or no backlinks: Backlinks from authoritative and relevant websites signal to Google that your site is valuable and trustworthy. A lack of quality backlinks may result in lower rankings.
  6. Your site is penalized: If your website violates Google’s Webmaster Guidelines, it could receive a manual action penalty, which can lead to lower rankings or complete removal from search results.
  7. High competition for keywords: If your website is targeting highly competitive keywords, it may be difficult to rank well, especially if your site is new or has low domain authority.
  8. Improper use of keywords: Over-optimizing your content with excessive use of keywords or using irrelevant keywords can negatively impact your site’s visibility on Google.

To improve your site’s visibility on Google, focus on creating high-quality content, optimizing your site’s technical SEO, building quality backlinks, and monitoring your site’s performance using tools like Google Search Console.


  • Why is my website not showing up on Google?
  • How to get my website on Google?
  • Is my website indexed? How to check

Published on: 2023-03-31
Updated on: 2023-06-08

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.