Category: Web Analytics

Web analytics is the process of collecting, analyzing, and reporting data about website traffic and user behavior. By understanding how users interact with a website, businesses can optimize the site to better meet their needs. There are many different tools and techniques that can be used for web analytics, but the most important thing is to ensure that the data is accurate and representative of the target audience. With the right data, businesses can make informed decisions about website design, content, and marketing campaigns. By tracking the performance of a website over time, web analytics can also help to identify trends and patterns. Ultimately, web analytics is an essential tool for any business that wants to improve its online presence.

How to Use Google Analytics to Track Leads on Your Website

Do you know how many leads your website generates each month? And of those leads, how many turn into customers? If you’re not sure, you’re not alone. Many businesses and SEOs (search engine optimization professionals) don’t track lead generation all that well. But it’s a vitally important metric, and fortunately for us, Google Analytics can help…. Read the full article

How to setup Google Analytics (GA4)

Have you ever heard of google analytics? It might sound like a new terminology to many, but surprisingly over 50 million websites worldwide use it. If you are not using it, you should join the club and create one. What Is Google Analytics? Google Analytics is a unique tool provided by Google to evaluate, acquire,… Read the full article

Analytics: How to verify a Domain Property in Google Search Console

Google treats all versions of your website separately (e.g., HTTP, WWW, HTTPS, Subdomains,) adding a Domain property in Google Search Console will track all subdomains and versions of your website. Domain properties are a great way to identify misconfigured redirects (e.g., HTTP to HTTPS), crawl errors, and search performance. How to track all domain properties… Read the full article

Web Analytics

What is Web Analytics? Web analytics is the analysis, acquisition, and reporting of website traffic using a tracking application/software. Web tracking is enabled by adding javascript code to your website’s header, which sends data back to an analytics server. Analytics data is used to increase traffic, sales and improve your website experience. To ensure you… Read the full article

Scroll Depth: A New Tool to Understand Your Engagement

Is your WordPress landing page instantly turning customers away, or is it not answering the questions people are looking for? Scroll depth tracking will let you know. Scroll depth is a new metric to understand your engagement on a page. It measures how far people scroll down the page and can indicate interest in your… Read the full article