Ever wonder how search engines might rank your local business if you’re searching for it near a competitor? The answer is not as simple as one might think. Learn more about local algorithms and how they analyze your content below from Microsoft and Google. Microsoft Research Microsoft’s patent focuses on detecting dominant locations from search… Read the full article

It’s a question that many SEO experts have debated; do reciprocal links help or hurt your SEO? In reality, it depends. With this post, I will explore the positive and negative effects of reciprocal linking in more depth so you can know when to and when not to add external links to your website. What… Read the full article

Google Definitions is a search result at the top of Google Search Result Pages that lists a definition without the user clicking on the result to find the information. Google Definitions will give the user a quick answer without having to search for it on a webpage. This saves time for users, but it is… Read the full article

Google’s “Rich content for query answers” patent is designed to provide rich answers to SERP questions using media (audio, video, images) to supplement a featured snippet. The patent aims to provide an answer using visual or audible results, not just text. These rich snippets will increase a positive user experience and reduce the time it… Read the full article

Google’s Reasonable Surfer Model is a search engine algorithm that promotes transparency and fairness in the ranking of websites. This model provides more helpful information for searchers by considering content relevance, link quality, and user signals. This post will explore how Google uses these factors to rank websites in their search results pages.  What is… Read the full article

The internet is a vast expanse with many different neighborhoods. Each has its unique features – streets lined with shops or restaurants, parks ripe for an afternoon stroll, museums stocked full of interesting exhibitions. A person can spend hours exploring these various parts of town without ever venturing too far away from home base! People… Read the full article

Author vectors patent is a Google patent filed in 2018, which uses neural networks that can distinguish who writes content based on text classification. Author classification could someday be an influential ranking factor in determining popular content by distinguished authors in the SERPs (search engine result pages). Author classification has been used in libraries for decades to… Read the full article

Author Vectors Patent Author vectors patient is a Google patent filed in 2018, which uses neural networks that can distinguish who writes content based on text classification. Author classification could someday be an influential ranking factor to determine what popular content is by distinguished authors in the SERPs (search engine result pages). Author classification has been… Read the full article