Addiction Treatment Facility Websites: Creating a Website that Converts

Creating a Website that Converts

If you run an addiction treatment facility, it’s crucial that your website rank high on the first page of Google. It’s also vital to have a website that converts well: meaning one that is persuasive and easy to navigate. If your site fails in either area, clients will not be interested in coming to see you for help. Here are some tips on how to create a fantastic Addiction Treatment Facility website:

Review your organic traffic

Zero Organic Traffic
Organic Traffic

You will want organic traffic directed towards your Programs and Services pages. These are the bread and butter of the business. It’s ok to have a blog post that brings in a lot of traffic, but you need to make sure your core services receive traffic.

Zero Traffic to Program Pages
Zero Traffic to Program Pages

Verify Tracking

Now that you have confirmed where most of your traffic comes from, you can now verify which pages are converting into leads. You can do this by installing Call Tracking Metrics, Google Tag Manager, and Google Analytics to track your information.

Goal Completions + Conversion Rates
Goal Completions

Improve EAT (Expertise, Authority, Trust)

Since you are in the Health Niche/Addiction Treatment space, Google classifies you under YMYL (Your Money Your Life) category; this means your website is scrutinized more than any other website on the internet. 

Team members and physicians should all link out to the accreditations (authority) they have; this includes Wikipedia, LinkedIn, University Degrees, GMB listings. A bonus tip is to add medical schema in the backend; this will allow search engines to index information faster. 

Notice the use of “experience, professional, years, help” in the bio.

On the services pages, include photos of the facility rooms, which doctors they might meet with, directions and parking, everything and anything you can do to build trust and ease worry.

Finally, review your content to ensure it is written with expertise; this is by avoiding filler words like “could” and “should” in articles. Be definite in your wording.

Organize your content

Organizing your content is also referred to as Siloing your content. Siloing your content means you manage topics under relevant parents. You will want your programs all under the program’s parent and not under a treatment parent. 

This optimization will ensure your content is easy to find and clearly states search intent.

Get into the silo mentality. Organize your content into Silos
Organize your content into Silos

Next, organize your navigation in order of value. Add your products and services first, followed by supporting content like your about and contact pages. This process creates a sales funnel for visitors, leading them through finding the services they need, why they should select your facility, and finally, how to contact you.

If you can, optimize pages for under 3-clicks, this will increase conversions and make every page its landing page.

Optimize your Content

Review your pages against its competition, ask yourself if this is the best page for the topic? Does it answer the question people are looking for? Don’t chase keywords; look to find solutions for people. This is why optimizing your content is so important.

Audit and Optimize your Content
Audit and Optimize your Content

After you have reviewed your content, look for content gaps. Find gaps that are relevant to your business. These gaps will help accelerate your business potential. Don’t let your competitors collect your missed opportunities.

Content Gap Analysis
Content Gap Analysis

Expand on content that works

Find articles in your niche that drive a lot of traffic, build as much traffic around that topic to become a subject matter expert, and reap the rewards by garnering more organic traffic.

organic traffic growth
A single article: organic traffic growth

Focus on Page 2 of Search

Check to see what keywords you can push from page two to page one of Google Search. Moving content to page one can double or quadruple your traffic. Trying to optimize articles on pages 8-10 to optimize is a lost cause and a drain on resources unless vital to your business.

Keyword position
Keyword position: high volume, low keyword difficulty

Audit your GMB (Google My Business) and Citations 

Verify your GMB and run a citation audit to ensure all of your local citations are correct. Local citations will add vital backlinks to your website.

Citation Audit
Citation Audit

Fix Technical SEO errors

Fixing technical SEO errors will allow users to reduce frustration rates within your business and increase engagement. Your website’s rankings increase as your engagement rate increases.

Technical SEO Errors
Technical SEO Errors

Conclusion

If you’ve read this far, I hope it makes sense why getting an SEO quote from a professional is worth your time. It can be difficult to know if the person who promises top rankings and increased traffic on your site has any idea what they are talking about. And that means you might end up paying more for fewer results. But when we look at our client testimonials page, it becomes clear how much of a difference hiring us could make in your company’s bottom line – because these companies have seen their sales increase by as much as 400%. Now all that remains is for me to ask you one question: would like a free quote? We offer quotes within 12 hours so just give us a call or email anytime

Posted in SEO

Published on: 2021-07-13
Updated on: 2021-10-10

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is SEO Director with SEO North, where he helps the team plan marketing goals that are keyword-optimized and measurable for over 30 clients simultaneously. He has worked at Microsoft, The institute of chartered accountants in Australia, Auto Trader, Le Cordon Bleu, and Algonquin College in various Digital Marketing Roles. Isaac is qualified as a Full-stack developer, Server Administrator, and Cyber Security expert, adding additional experience to his Search Engine Optimization knowledge. His Inuit heritage brought him to the Arctic to hunt and fish for most summers, which grew his passion for 4-wheelers and dirtbikes.